Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit.

Scott Stevens

Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.

Valerie Pettis

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