Fall Down Brown in Smokey Lies is a 20 minute- PSA-like video which was developed at Dartmouth. Working in conjunction with a team of recent graduates and students we created the entire video, workbook for school use, comic book, pencils, t-shirts, and two brands. One “Smokey Lies” and two “Stop Tobacco and Nicotine Dependency” (STAND). For TREAT, we developed the entire infrastructure for the center. We started with the logo and from that established a web presence, advertising 2 minute movie, and then created partnerships with like minded centers and institutions. Finally World 2 Systems is a spin out company from Dartmouth. Starting with the logo and building upon the e-learning programs – we have established multiple sites for each of their offerings.