So what is a Technology and Market Assessment?

Magnifying glass finding a market

In this day and age of entrepreneurship, starting new businesses and balancing all of the needs and questions that this means many people wonder “where should I start” when developing an idea into a company?


Many people will tell you that you should start with a business plan. While this is good advice, I’d recommend starting with a technology and market assessment. The business plan ultimately is the plan that you hope to go about to make your business successful and sustainable. But the assessment is really a deep dive investigation into your idea, with the hope of seeing “Does this make business sense.”

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